@import url('https://fonts.googleapis.com/css2?family=Montserrat:wght@400;500;600;700&family=Playfair+Display:wght@600;700&display=swap');

:root{
  --teal:#0D3B44;
  --teal2:#174F52;
  --muted:#507C7B;
  --sage:#A7B59A;
  --gold:#CDAA5A;
  --cream:#F6F2E6;
  --charcoal:#2B2B2B;
  --white:#FFFFFF;
  --soft:#F2EFE5;
  --line:rgba(13,59,68,.16);
  --shadow:0 18px 42px rgba(13,59,68,.14);
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--cream);color:var(--charcoal);font-family:'Montserrat',Arial,sans-serif;line-height:1.48}
img{max-width:100%;display:block}
a{text-decoration:none;color:inherit}
button,input{font:inherit}
.container{width:min(1180px,calc(100% - 40px));margin:0 auto}
.narrow{width:min(920px,calc(100% - 40px));margin:0 auto}

/* brand */
.wordmark{font-family:'Playfair Display',Georgia,serif;text-transform:uppercase;line-height:.83;letter-spacing:.18em;font-weight:700;font-size:29px;display:inline-flex;flex-direction:column}
.wordmark .s{color:var(--teal)}
.wordmark .m{color:var(--gold)}
.site-header{padding:20px 0 10px;background:var(--cream)}
.nav{display:flex;align-items:center;justify-content:space-between;gap:30px}
.nav-links{display:flex;align-items:center;gap:32px;font-size:13px;color:var(--teal);font-weight:600}
.nav-cta{background:var(--gold);color:white;padding:13px 22px;border-radius:3px;font-weight:700;letter-spacing:.02em}
.kicker{font-size:12px;letter-spacing:.08em;font-weight:700;text-transform:uppercase;color:var(--teal)}
h1,h2,h3{font-family:'Playfair Display',Georgia,serif;color:var(--teal);margin:0}
h1{font-size:clamp(46px,5.8vw,72px);line-height:1.02;letter-spacing:-.03em}
h2{font-size:clamp(34px,4.2vw,52px);line-height:1.04}
h3{font-size:25px;line-height:1.12}
p{margin:0}
.btn{display:inline-flex;align-items:center;justify-content:center;background:var(--teal);color:white;min-height:52px;padding:0 26px;border:0;border-radius:3px;font-weight:700;letter-spacing:.02em;cursor:pointer}
.btn.gold{background:var(--gold);color:white}
.btn:hover{filter:brightness(.96)}
.micro{font-size:12px;color:#5f6a6d}
.dot-sep{padding:0 9px;color:var(--gold)}
.section{padding:66px 0}

/* SALES HERO */
.sales-hero{padding:26px 0 20px}
.sales-grid{display:grid;grid-template-columns:1.03fr .97fr;gap:46px;align-items:center}
.sales-copy{padding-right:8px}
.sales-copy .kicker{margin-bottom:12px}
.sales-copy h1{margin-bottom:18px}
.sales-copy .lead{font-size:17px;max-width:620px;margin-bottom:18px}
.includes-label{color:var(--gold);text-transform:uppercase;font-size:13px;font-weight:700;letter-spacing:.06em;margin:12px 0 6px}
.includes{font-size:14px;color:var(--teal);margin-bottom:12px}
.includes .nowrap{white-space:nowrap}
.launch-label{font-size:13px;color:var(--gold);text-transform:uppercase;font-weight:700;letter-spacing:.05em}
.price{font-family:'Playfair Display',Georgia,serif;font-size:64px;line-height:.95;color:var(--gold);margin:0 0 10px}
.purchase-row{display:flex;flex-direction:column;gap:10px;align-items:flex-start}
.purchase-row .btn{min-width:350px}
.meta{font-size:12px;color:#59696c}

/* product hero mockups */
.product-stage{position:relative;min-height:430px}
.book{position:absolute;top:20px;width:31%;height:237px;border-radius:3px 3px 1px 1px;box-shadow:var(--shadow);padding:18px 16px 14px;color:white;overflow:hidden}
.book:before{content:"";position:absolute;left:0;top:0;bottom:0;width:10px;background:rgba(0,0,0,.10)}
.book1{left:0;background:#0B3E47;z-index:2}
.book2{left:34.5%;background:#49787A;z-index:3}
.book3{left:69%;background:#84967A;z-index:1}
.book-brand{font-family:'Playfair Display',Georgia,serif;letter-spacing:.08em;text-transform:uppercase;font-size:13px;line-height:1.15;margin-bottom:10px;white-space:nowrap}
.book-brand span:first-child{display:block;color:#fff}
.book-brand span:last-child{display:block;color:var(--gold)}
.book-title{font-size:13px;text-transform:uppercase;font-weight:700;line-height:1.2;margin-bottom:6px;letter-spacing:0;overflow-wrap:break-word}
.book-sub{font-size:9.5px;line-height:1.4;color:rgba(255,255,255,.92)}
@media(min-width:901px){.book-sub{white-space:nowrap}}
/* absolutely no decorative icons on Master Guide or Implementation Kit */
.book1 .decor,.book3 .decor{display:none!important}

.laptop{position:absolute;left:20%;right:20%;bottom:0;z-index:8}
.screen{background:#151515;border:10px solid #1c1c1c;border-bottom-width:16px;border-radius:8px 8px 2px 2px;box-shadow:0 18px 28px rgba(0,0,0,.20);overflow:hidden;aspect-ratio:16/9}
.screen-inner{height:100%;display:grid;grid-template-columns:36% 64%;background:white}
.tracker-brand{padding:12px 12px;overflow:hidden}
.tracker-brand .mini-brand{font-family:'Playfair Display',Georgia,serif;letter-spacing:.1em;text-transform:uppercase;font-size:10px;line-height:1}
.tracker-brand .mini-brand .s{color:var(--teal)}
.tracker-brand .mini-brand .m{color:var(--gold)}
.tracker-title{font-family:'Playfair Display',Georgia,serif;color:var(--teal);font-weight:700;font-size:13px;line-height:1.15;margin:10px 0 8px;letter-spacing:.01em}
.tracker-copy{font-size:10px;line-height:1.45;color:var(--teal);font-weight:500;-webkit-font-smoothing:antialiased}
.tracker-table{font-size:8px;background:#fff;overflow:hidden}
.tracker-table table{width:100%;border-collapse:collapse;table-layout:fixed}
.tracker-table th{background:var(--teal);color:white;padding:5px 4px;font-size:7.5px;overflow:hidden;text-overflow:ellipsis;white-space:nowrap}
.tracker-table td{border:1px solid #ddd;padding:3px 4px;color:#4b4b4b;overflow:hidden;text-overflow:ellipsis;white-space:nowrap}
.base{height:16px;background:linear-gradient(#bcbcbc,#efefef);border-radius:0 0 50% 50%;margin:-1px -7% 0;box-shadow:0 8px 11px rgba(0,0,0,.18)}

/* problem */
.problem{background:var(--teal);color:white;padding:34px 0}
.problem-grid{display:grid;grid-template-columns:1fr 250px;gap:30px;align-items:stretch}
.problem-title{font-family:'Playfair Display',Georgia,serif;font-size:31px;text-align:center;color:white;margin-bottom:22px}
.problem-cards{display:grid;grid-template-columns:repeat(4,1fr)}
.problem-card{padding:0 20px;text-align:center;border-right:1px solid rgba(255,255,255,.35)}
.problem-card:last-child{border-right:0}
.icon-circle{width:48px;height:48px;margin:0 auto 10px;border:2px solid var(--gold);border-radius:50%;display:flex;align-items:center;justify-content:center;color:var(--gold);font-size:24px}
.icon-circle svg{width:24px;height:24px}
.problem-card strong{display:block;font-family:'Playfair Display',Georgia,serif;font-size:19px;line-height:1.05;margin-bottom:10px}
.problem-card p{font-size:12px;line-height:1.5;color:rgba(255,255,255,.88)}
.problem-aside{border-left:1px solid rgba(255,255,255,.4);padding-left:28px}
.problem-aside h3{color:var(--gold);font-size:31px;margin-bottom:13px}
.problem-aside p{font-size:15px;color:white;margin-bottom:12px}

/* method */
.method{padding:24px 0 30px;background:var(--cream)}
.method-title{text-align:center;color:var(--gold);font-size:13px;text-transform:uppercase;letter-spacing:.08em;margin-bottom:15px}
.method-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:0}
.method-step{text-align:center;padding:0 28px;position:relative;border-right:1px solid var(--line)}
.method-step:last-child{border-right:0}
.method-num{font-family:'Playfair Display',Georgia,serif;color:var(--gold);font-size:28px}
.method-step h3{font-size:18px;text-transform:uppercase;margin:3px 0 12px}
.method-icon{color:var(--teal);margin-bottom:10px;display:flex;justify-content:center}
.method-icon svg{width:30px;height:30px}
.method-step p{font-size:13px;line-height:1.5}
.method-arrow{position:absolute;right:-10px;top:56px;color:var(--gold);font-size:30px;z-index:2}
.method-step:last-child .method-arrow{display:none}
.method-rule{text-align:center;margin-top:18px;font-weight:700;font-size:13px;color:var(--teal);letter-spacing:.03em}

/* products */
.products{background:linear-gradient(180deg,rgba(167,181,154,.13),rgba(246,242,230,.75));padding:20px 0 14px}
.products h2{text-align:center;font-size:35px;margin-bottom:22px}
.product-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:0}
.product{padding:0 20px;text-align:center;border-right:1px solid var(--line)}
.product:last-child{border-right:0}
.mini-book{height:213px;width:136px;margin:0 auto 16px;padding:23px 13px;background:#0D3B44;color:white;text-align:left;box-shadow:0 9px 20px rgba(13,59,68,.18);overflow:hidden}
.mini-book.teal{background:#507C7B}.mini-book.sage{background:#84967A}
.mini-book .brand{font-family:'Playfair Display',Georgia,serif;font-size:12px;letter-spacing:.06em;text-transform:uppercase;line-height:1.1}
.mini-book .brand span:last-child{color:var(--gold)}
.mini-book .name{font-size:11px;font-weight:700;margin-top:34px;text-transform:uppercase;line-height:1.3;word-break:break-word;letter-spacing:0}
.mini-book .mini-sub{font-size:8px;line-height:1.4;color:rgba(255,255,255,.92);margin-top:6px}
.mini-laptop{width:150px;margin:0 auto 20px}
.mini-laptop .m-screen{border:5px solid #222;background:white;aspect-ratio:16/9;overflow:hidden}
.mini-laptop .m-base{height:6px;background:#cfcfcf;margin:0 -8px;border-radius:0 0 50% 50%}
.mini-laptop .screen-inner{grid-template-columns:44% 56%}
.mini-laptop .tracker-brand{padding:5px 4px}
.mini-laptop .tracker-brand .mini-brand{font-size:5.5px;letter-spacing:.07em}
.mini-laptop .tracker-title{font-size:7px;margin:3px 0 2px;line-height:1.05;letter-spacing:0;-webkit-font-smoothing:antialiased}
.mini-laptop .tracker-copy{font-size:5px;line-height:1.25;font-weight:600;-webkit-font-smoothing:antialiased}
.mini-laptop .tracker-table{font-size:4.3px}
.mini-laptop .tracker-table th{padding:1.5px 1px;font-size:4px}
.mini-laptop .tracker-table td{padding:1px 1px}
.product h3{font-family:'Montserrat',Arial,sans-serif;font-size:14px;text-transform:uppercase;margin-bottom:4px}
.format{font-weight:700;font-size:12px;color:var(--teal);margin-bottom:5px}
.product strong{display:block;font-size:12px;margin-bottom:5px}
.product p{font-size:11px;line-height:1.45}
.products-foot{text-align:center;font-size:11px;margin-top:14px}

/* credibility */
.credibility{background:#F2EFE7;padding:14px 0;border-top:1px solid rgba(13,59,68,.08);border-bottom:1px solid rgba(13,59,68,.08)}
.cred-row{display:grid;grid-template-columns:40px 1fr;gap:18px;align-items:start;max-width:980px;margin:0 auto}
.cred-icon{width:34px;height:34px;border:2px solid var(--teal);border-radius:50%;display:flex;align-items:center;justify-content:center;color:var(--teal);font-size:17px}
.cred-row h3{font-size:21px;margin-bottom:4px}
.cred-row p{font-size:13px;line-height:1.55}

/* sales CTA/footer */
.sales-final{background:var(--teal);color:white;padding:13px 0}
.sales-final-row{display:grid;grid-template-columns:1fr 120px 160px auto;gap:20px;align-items:center}
.sales-final .price2{font-family:'Playfair Display',Georgia,serif;color:white;font-size:34px}
.sales-final .label{font-size:10px;text-transform:uppercase;letter-spacing:.05em}
.sales-final .btn{background:var(--gold);white-space:nowrap;padding:0 24px}
.footer{background:var(--cream);padding:15px 0 18px;font-size:10px;color:#687275}
.footer-row{display:flex;align-items:center;justify-content:space-between;gap:20px;flex-wrap:wrap}
.footer .wordmark{font-size:15px}
.footer-links{display:flex;gap:16px;align-items:center}
.domain{color:var(--teal);font-weight:700}

/* EASY DOZEN */
.easy-hero{padding:34px 0 25px}
.easy-grid{display:grid;grid-template-columns:1fr .88fr;gap:56px;align-items:center}
.easy-copy h1{font-size:clamp(48px,5.3vw,68px);margin:10px 0 18px}
.easy-copy .lead{font-size:18px;max-width:590px;margin-bottom:24px}
.quick-benefits{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;max-width:560px;margin-bottom:30px}
.qb{text-align:center}
.qb-icon{width:50px;height:50px;border:2px solid var(--gold);border-radius:50%;margin:0 auto 8px;display:flex;align-items:center;justify-content:center;color:var(--teal);font-size:22px}
.qb-icon svg{width:22px;height:22px}
.qb strong{display:block;font-size:12px;line-height:1.3;color:var(--teal)}
.optin{background:#fff;box-shadow:var(--shadow);padding:24px 28px;border:1px solid rgba(13,59,68,.08)}
.optin h3{font-size:23px;margin-bottom:14px}
.optin input{width:100%;height:48px;border:1px solid #c7cecf;padding:0 14px;margin-bottom:10px}
.optin .btn{width:100%}
.privacy{font-size:10px;color:#6c7476;margin-top:8px}
.optin .privacy{font-size:12px;line-height:1.5}
.kit-form[hidden]{display:none}
.kit-success[hidden]{display:none}
.kit-success{display:flex;align-items:flex-start;gap:10px;background:var(--cream);border:1px solid var(--sage);color:var(--teal);border-radius:3px;padding:14px 16px;font-size:14px;line-height:1.5;font-weight:600;margin-bottom:10px}
.kit-success svg{flex:0 0 20px;width:20px;height:20px;margin-top:1px;color:var(--gold)}
.kit-success-dark{background:rgba(255,255,255,.08);border:1px solid rgba(255,255,255,.4);color:#fff}
.clipboard-wrap{display:flex;justify-content:center}
.clipboard{width:390px;min-height:520px;background:#242424;padding:18px;border-radius:10px;box-shadow:0 23px 44px rgba(0,0,0,.18);position:relative;transform:rotate(3deg)}
.clipboard:before{content:"";position:absolute;top:-24px;left:50%;transform:translateX(-50%);width:128px;height:52px;background:linear-gradient(#b9b9b9,#ededed);border:2px solid #8a8a8a;border-radius:10px 10px 6px 6px;box-shadow:0 4px 8px rgba(0,0,0,.18)}
.clipboard:after{content:"";position:absolute;top:-13px;left:50%;transform:translateX(-50%);width:34px;height:14px;background:#686868;border-radius:8px}
.paper{background:#fffdf8;min-height:484px;padding:76px 48px 44px;text-align:center}
.paper .easy-title{font-family:'Playfair Display',Georgia,serif;color:var(--teal);font-size:34px;line-height:1.0;font-weight:700;text-transform:uppercase}
.paper .easy-sub{font-size:13px;margin:12px 0;color:var(--teal)}
.checkmark{width:68px;height:68px;border:3px solid #7c9d78;border-radius:50%;margin:28px auto 24px;display:flex;align-items:center;justify-content:center;color:#7c9d78;font-size:38px;font-weight:700}
.paper .questions{font-size:16px;font-weight:600;line-height:1.45}

/* easy sections */
.easy-diagnostic{background:linear-gradient(180deg,#F1F1E9,#F6F2E6);padding:28px 0}
.easy-diagnostic h2{text-align:center;font-family:'Montserrat',Arial,sans-serif;font-size:18px;letter-spacing:.12em;text-transform:uppercase;margin-bottom:24px}
.diag-grid{display:grid;grid-template-columns:repeat(4,1fr)}
.diag{text-align:center;padding:0 26px;border-right:1px solid var(--line)}
.diag:last-child{border-right:0}
.diag-icon{color:var(--teal);margin-bottom:10px;display:flex;justify-content:center}
.diag-icon svg{width:34px;height:34px}
.diag h3{font-family:'Montserrat',Arial,sans-serif;font-size:13px;text-transform:uppercase;margin-bottom:10px}
.diag p{font-size:12px;line-height:1.5}
.score-sec{padding:28px 0 20px}
.score-sec h2{text-align:center;font-family:'Montserrat',Arial,sans-serif;color:var(--gold);font-size:17px;letter-spacing:.12em;text-transform:uppercase;margin-bottom:16px}
.score-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
.score{background:#fff;border:1px solid #ddd;text-align:center}
.score-head{padding:12px;color:#fff;font-weight:700}
.score:nth-child(1) .score-head{background:var(--teal)}
.score:nth-child(2) .score-head{background:#9CAB8B}
.score:nth-child(3) .score-head{background:#C2963F}
.score:nth-child(4) .score-head{background:#B63D35}
.score-body{padding:18px 16px 20px;min-height:145px}
.score-body strong{display:block;font-size:13px;text-transform:uppercase;color:var(--teal);margin-bottom:8px}
.score:nth-child(4) .score-body strong{color:#B63D35}
.score-body p{font-size:11px;line-height:1.45}
.easy-final{background:var(--teal);padding:20px 0;color:white}
.easy-final-row{display:grid;grid-template-columns:120px 1fr 1.4fr;align-items:center;gap:28px}
.easy-final .clip-icon{width:80px;height:80px;border:2px solid var(--gold);border-radius:50%;display:flex;align-items:center;justify-content:center;font-size:38px;color:var(--gold)}
.easy-final h2{color:white;font-size:34px}
.final-form{display:grid;grid-template-columns:1fr auto;gap:10px}
.final-form input{height:48px;padding:0 12px;border:0}
.easy-final .btn{background:var(--gold)}
.easy-footer{padding:18px 0;background:var(--cream);font-size:10px;color:#687275}
.easy-footer-row{display:grid;grid-template-columns:160px 1fr auto;align-items:center;gap:25px}
.easy-footer .wordmark{font-size:15px}
.tagline{text-align:center;color:var(--teal)}
.legal{display:flex;gap:14px;justify-content:flex-end;flex-wrap:wrap}

/* mobile */
@media(max-width:900px){
  .nav-links a:not(.nav-cta){display:none}
  .sales-grid,.easy-grid{grid-template-columns:1fr}
  .product-stage{min-height:420px}
  .problem-grid{grid-template-columns:1fr}
  .problem-aside{border-left:0;border-top:1px solid rgba(255,255,255,.4);padding:24px 0 0}
  .problem-cards,.method-grid,.product-grid,.diag-grid,.score-grid{grid-template-columns:repeat(2,1fr)}
  .problem-card,.method-step,.product,.diag{border-right:0;border-bottom:1px solid var(--line);padding:22px}
  .method-arrow{display:none}
  .sales-final-row{grid-template-columns:1fr 1fr}
  .easy-final-row{grid-template-columns:1fr;text-align:center}
  .easy-final .clip-icon{margin:0 auto}
  .easy-footer-row{grid-template-columns:1fr;text-align:center}
  .legal{justify-content:center}
}
@media(max-width:600px){
  .container,.narrow{width:min(100% - 26px,1180px)}
  .wordmark{font-size:23px}
  h1{font-size:43px}
  .sales-copy .lead,.easy-copy .lead{font-size:16px}
  .purchase-row .btn{min-width:0;width:100%}
  .product-stage{min-height:360px}
  .book{top:14px;height:190px;padding:14px 10px}
  .book-brand{font-size:10px;margin-bottom:8px;letter-spacing:.06em}.book-title{font-size:9.5px;letter-spacing:-.01em;margin-bottom:5px}.book-sub{font-size:8px;line-height:1.35;white-space:normal}
  .screen-inner{grid-template-columns:44% 56%}
  .tracker-title{font-size:9.5px;margin:6px 0 4px;line-height:1.15;letter-spacing:0}.tracker-brand{padding:8px 6px}.tracker-copy{font-size:7.5px;line-height:1.35;font-weight:500;display:-webkit-box;-webkit-line-clamp:2;-webkit-box-orient:vertical;overflow:hidden}.tracker-table{font-size:6.5px}.tracker-table th{padding:3px 2px;font-size:6px}.tracker-table td{padding:2px 2px}.tracker-brand .mini-brand{font-size:8.5px}
  .tracker-table tbody tr:nth-child(n+4){display:none}
  .problem-cards,.method-grid,.product-grid,.diag-grid,.score-grid,.quick-benefits{grid-template-columns:1fr}
  .clipboard{width:300px;min-height:430px}
  .paper{min-height:395px;padding:65px 26px 34px}
  .paper .easy-title{font-size:28px}
  .sales-final-row{grid-template-columns:1fr;text-align:center}
  .final-form{grid-template-columns:1fr}
  .footer-row{justify-content:center;text-align:center}
}